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Get the insights you need to move forward
I provide quantitative and qualitative research, teaming with key stakeholders to scope, design and execute global user-experience research projects.
InsightSpan UXR.
Helping teams build what truly matters for their users.
Led by Daniel Shtekelmacher, InsightSpan UXR helps teams base high-stakes product and AI decisions on validated user insight.
About
Making sense of user behavior.
Before starting InsightSpan, I spent ten years running research across essentially every major consumer market. Seven of those years were at Meta, where I worked as a Staff researcher on some of the world’s largest consumer and business products, combining large-scale surveys and behavioral data with qualitative field work.
What I do
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Find the AI use case that pays for itself
I conduct discovery research that maps key processes, uncovering true automation opportunities and setting the stage for successful AI implementations.
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Grow an in-house user-insights program
I help teams grow in-house, AI-powered programs that help pool, analyze and distribute validated user insights.
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Quant UX research support for researchers
I consult and collaborate with fellow UXRs on quantitative research projects, bringing a second, senior pair of eyes to study design, sampling and measurement, so the numbers hold up when leadership pushes back.
Click any point to see the decision it can help you make.
Qualitative
Quantitative
Tactical
Foundational
How I work
Measure twice, cut once
UX research is done to inspire actions, research of any kind should always maintain clear line of sight toward the decisions and actions they are meant to inform.
Findings you can bet on
I follow a meticulous process, so I can vouch for my findings and validate the metrics behind them. That is what lets me make strategic, high-stakes recommendations.
Contact
Time to meet.
Tell me what you’re working on and pick a time that suits.